This framework presents a six-step process for developing a gamified system. These steps comprise (1) defining business objectives for the gamification project that will be undertaken; (2) delineating the target behaviors that one hopes to encourage or discourage in players; (3) describing the intended players; (4) devising appropriate short-term engagement loops and long-term progression loops; (5) being sure not to forget the fun; and (6) deploying the appropriate tools.
Key source(s) for the framework
- Werbach, Kevin, and Dan Hunter. For the Win: How Game Thinking Can Revolutionize Your Business. Philadelphia: Wharton Digital Press, 2012.