This framework comprises four drivers of intrinsic motivation – Relatedness, Autonomy, Mastery, and Purpose – that can serve as a basis for gamified systems. The four drives are associated with the four Gamification User Types of Socialisers, Free Spirits, Achievers, and Philanthropists, respectively.
Key source(s) for the framework
- Marczewski, Andrzej. Even Ninja Monkeys Like to Play: Gamification, Game Thinking and Motivational Design. Gamified UK / CreateSpace, 2015.