The Gamification Institute advances the development of evidence-based strategies and techniques for bringing the joyfulness, meaningfulness, and sense of belonging that we find in games into every corner of human life. The Institute focuses especially on applying insights from game design to brighten, enliven, and enrich the workplaces within which human beings spend so much of our lives. The Institute seeks to merge theory and practice by:
- Recognizing and promoting groundbreaking theoretical and empirical gamification research that’s being carried out at universities, think-tanks, consulting firms, design studios, game companies, and other organizations around the world;
- Maintaining a database to document the diverse gamification design frameworks developed by scholars and practitioners, which draw on many different aspects of human motivation;
- Highlighting case studies that present examples of gamification that has or (just as importantly) has not worked within particular real-world organizational contexts; and
- Facilitating the formulation of ethical principles and industry standards to guide the integration of gamified elements into organizational life.
